Whether you have an Etsy shop, a coaching business, or sell physical products, newsletter marketing is one of the most efficient ways to generate more sales. But in order for it to be successful, you need the right newsletter marketing strategy. And one of such strategies is to use freebies to generate leads.

Now, you can also use freebies to incentivize people to join your Facebook group or send you an Instagram message. You could even suggest that people reshare your Linkedin post and enter the word “template” in the comments to get the freebie.

There are many ways to utilize freebies but if there is one thing I’d like you to take away is that the most important thing is to test multiple ones. Without that, you simply don’t know which strategy is the right one for your business.

Okay, let me share 25 freebie ideas that I have actually tested with my business clients.

Let’s get started!

#1 Freebie Idea: Physical Product Giveaway

This strategy works best for small businesses that sell physical products. The thing is that your freebie needs to be similar to the product that you are later going to sell to your customer. In a way, we want the freebie to be a small snippet of what a client would get if they bought your actual product.

For example, if you are selling handmade candles, you could offer a tiny mini version of it that they could win by entering the competition. This way you get to showcase your product, your packaging and get newsletter subscribers that are actually interested in your product.

Good freebie examples:

  • A small version of your product,
  • A product that you can later sell as a bundle,
  • A physical copy of a book,

Bad freebie examples:

  • A product that’s not related to your business and wouldn’t interest your target audience,
  • A product that is not going to help you upsell.

Best suited for:

  • E-commerce businesses
  • Contests and giveaways,
  • Webinars and video interviews,
  • Access to Facebook group (at the moment the group is free but it will be paid later),
  • Checklists,
  • Ebooks,
  • Canva templates,
  • Courses,
  • Guidelines,
  • Secret discount codes just for newsletter subscribers,
  • Lists of ideas,
  • In-depth case studies,
  • Private interviews,
  • Free planner,
  • Worksheets & workbooks,
  • Spreadsheets,
  • Challenges and trackers,
  • Free trials,
  • Complimentary consultation (could send them a recording).

About Vaida

Hi, I'm Vaida, I'm a marketing specialist who focuses on conversions and not just likes and followers. Engagement is great. Followers are great. Hey, even likes are great. But what do all of these metrics mean at the end of the day if you don't get any new sales? I'm always looking for new ways on how to reach your customers and get the best possible ROI. And no, I don't just "boost" a post. When I set up my Facebook campaigns, the visual, copy, and audience goes through extensive testing. My areas of focus: - Digital marketing strategy, - PPC (Google Ads, Facebook & Instagram Ads), - Copywriting, - Lead magnets, - Newsletter campaigns. I don't say I can't, just I'll learn 👏

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